Tools Are Not The Problem

Date: May 7, 2017

Categories: Best Practices

What I’ve been hearing from business owners using Facebook business pages is that it’s not achieving the desired results. I hear many say it’s not helping their business. There are two likely reasons for this; either the campaign hasn’t been developed properly or the business doesn’t fit the ad model. There are very few businesses … Continue reading Tools Are Not The Problem

Medium Transfer

Date: April 23, 2017

Categories: Best Practices

Just like there are different types of content; fiction/non-fiction stories, superhero stories, and episodic stories there are also different mediums to experience them on. Books, graphic novels, audio, radio, and television. Your audience experiences content on mediums that, in the past changed at a relatively slower pace.  The speed of new medium development and transformation … Continue reading Medium Transfer